Showroom is an installation created to pay homage to the art of communicating commercial products in an artful setting. By blurring the lines between retail and gallery, while showcasing an apparel collection around strategic signifiers to manipulate how it is perceived and experienced.
For this exercise, we sought to bridge the gap between the wholesale and retail worlds, offering end consumers the same elevated immersive experience typically reserved for wholesale buyers. By doing so, we invite the public to engage with the collection on a different level, understanding the narrative, the craftsmanship and the references typically encountered in an exclusive showroom setting.
The collaborative project features a ten-item spread of apparel and complementary accessories, blending 90's grunge with modern sophistication. Including suede goods and a gradient of varied denim washes, each piece is designed for the urban connoisseur, emphasizing understated luxury, authenticity, and a timeless aesthetic, while encouraging individuality through a versatile, layered wardrobe.
Offering a glimpse into the conceptual framework behind the collection, Showroom is a retail installation further developing JJJJound's approach to immersive brand experiences.
Photography:
Andrew Kenney
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