Special edition 2000s aesthetic sneaker collection
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The GEL-KAYANO 14 marks the first collaboration between ASICS and JJJJound.
A like-minded approach to design fuels this project. ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. In an effort to continue developing products with this vision, ASICS opened the Research Institute of Sports Science in Kobe in 1990. Since then, many remarkable technological innovations in sports shoes and apparel have stemmed from this unique site where scientists, athletes, and coaches work together.
With a shared passion for research and development, the opportunity to collaborate was obvious. Together, ASICS and JJJJound reinterpret the GEL-KAYANO-14’s retro running shape with its heavily-referenced 2000s aesthetic. Performance capabilities are advanced with updated materials and componentry while the style’s signature design elements remain intact.
The result is introduced in two colorways, comprising crisp white mesh, metallic silver overlays, and debossed detailing throughout. The silhouette is intersected with co-branded elements and reflective touches that stay true to the historical sneaker’s design language.
Priced at $180 USD, the new collaboration is set to launch Friday, August 26 at 11 AM & 12 PM EST on JJJJound.com and select retailers globally.
Asics Gel-Kayano 14 White/Black
Details
- White inline mesh with metallic silver overlays and black debossed accents
- Reflective detailing on upper
- Black 2D printed JJJJound branding on right lateral quarter
- Logo-branded sockliner
- Off-white midsole with off-white bubbles and black rubber outsole
- Metallic silver TRUSSTIC TM support system
- GEL® technology cushioning
- Off-white laces
- Includes secondary white laces
- Custom packaging
- Made in Vietnam
Asics Gel-Kayano 14 White/White
Details
- White inline mesh with metallic silver overlays and white debossed accents
- Reflective detailing on upper
- White 2D printed JJJJound branding on right lateral quarter
- Logo-branded sockliner
- White midsole with white bubbles and off-white rubber outsole
- Metallic silver TRUSSTIC TM support system
- GEL® technology cushioning
- Off-white laces
- Includes secondary white laces
- Custom packaging
- Made in Vietnam
Campaign
Photography: Alexia Lachance
Talent: Sharif Aïna, Josh Holung
Location: Montreal, Canada
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