SPECIAL PROJECTS

Roa, Andreas

Roa, Andreas

Roa, 2023

Andreas

Kudu leather, rubber, phylon, metal

Special edition black outdoor terrain boot

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Introducing the first collaboration between JJJJound and Roa, a minimalist take on the Andreas Boots designed for outdoor terrain. 


ROA is an Italian shoe brand founded in 2015. Explicitly referencing the latest innovations from the world of technical outdoors-wear, ROA employs crossover, experimental techniques to shape a product that reflects a hybrid attitude towards the landscapes. ROA takes the sportswear attitude and applies it to outdoors footwear. The brand exalts the values of functionality through the use of avant-garde materials and construction techniques of performance derivation. 


The design approach to the collaboration takes inspiration from the rugged and unpredictable terrain of off-road trails. The boots are made to withstand tough conditions with its reinforced construction and Kudu leather upper material, which provides a unique combination of softness and strength. The made in Italy boots also feature a sturdy lacing system with metal hooks, a padded high top collar, and a pull tab on the back for easy wear. 


 The new collaboration is set to launch Thursday, March 2nd at 12 PM EST on JJJJound.com and Roa-hiking.com. 


Roa JJJJound

Details

- Kudu leather upper

- High top collar and pull tab on the back

- 70% Rubber, 30% Phylon sole

- Embroidered ROA logos on tongue and heel

- Debossed metallic JJJJound logo

- Lacing system with metal hooks

- Vibram Megagrip toothed tread pattern sole

- Made in Italy

Campaign

Photography: Liam MacRae

Producer: Maddy Denley

Styling: Bre Townsend

Photo Assists: David Gurzhiev, Micheal Manos

Talent: Lucas Creighton, Crystal

Location: Los Angeles, California