JJJJound and DESCENTE introduce the first chapter of their Winter 2024 collaboration, a carefully curated collection that balances technical expertise with minimalist design for modern city living. Rooted in DESCENTE’s about 90-year history as a pioneer of high-performance sportswear, this collection reimagines functional alpine-inspired pieces for urban environments.
Built around a soft light storm blue and light grey palette, the collection is structured to optimize layering for colder months. Base layers include a breathable mesh athletic T-shirt and a 1/4 zip microfleece sweater, providing an effective foundation. Secondary layers, such as a thin nylon ripstop vest and a streamlined puffer jacket, offer practical insulation without unnecessary bulk. Accessories complete the collection, featuring microfleece gloves, a ski mask, and a tape-seamed nylon and mesh cap, all designed with an understated aesthetic for versatile wear.
Catering to two archetypes—the reserved and refined individual and the rugged urban explorer—this collection offers functional designs that cut across traditional performance gear. By blending DESCENTE’s technical legacy with JJJJound’s signature minimalism, Chapter 1 shifts the focus from the slopes to the streets, setting a new standard for urban winter essentials.
The JJJJound DESCENTE Chapter 1 collection will be available globally on Thursday Dec 12, exclusively through JJJJound.com and on Saturday Dec 14 in select DESCENTE retailers in Japan, Korea, China.
Down Jacket - Storm Blue
Inspired by the structure of a sleeping bag, this high-insulation down jacket is designed to maximize warmth and comfort, with a special structure that reduces cold spots and prevents heat from escaping. The outer fabric is lightweight 20d mini-ripstop PERTEX® QUANTUM, with excellent windproofing. While retaining lightweight comfort, the 750 fill power down provides loft for warmth and a generous silhouette, which can be adjusted with a drawcord at the hem. It is also suitable for sudden wet weather with a water-repellent finish that is fluorine free and has hand-warmer pockets and ample storage with two zipper pockets on the chest. A versatile, practical and functional everyday jacket with an embroidered JJJJound logo on the left front.
- PERTEX®QUANTUM
- PFC Free DWR
- Windproof
- Heat retaining
- 750 Fill Power
- JJJJound embroidery on left front
- Allterrain embroidery on left hood