Levi’s®

Levi’s® and JJJJound launch their first collaborative effort for Spring / Summer 2023.

Few designs are as timeless as Levi’s® 501® Jean, one of the most enduring icons of style across the globe, which celebrates its 150th anniversary in 2023. What began as a patent for copper rivets on work pants in 1873 has transformed into one of the most iconic, democratic and influential pieces of clothing ever created. To commemorate this historic milestone, Levi’s® & JJJJound add another chapter to the story of the 501® in their first-ever collaboration.

The six-piece capsule features a range of apparel and accessories with light wash selvedge denim as the catalyst. Serving as a reinterpretation of timeless classics, each piece was meticulously constructed with elevated fabrications, precise componentry, & subtle branding, while maintaining the integrity and identity of both labels. First up is the Utility Jacket, influenced by the Canadian military silhouette and offered in light wash selvedge denim with slanted chest pockets. The Denim Shirt which blends JJJJound’s classic Oxford shirt with vintage Levi’s® workwear, equipped with classic chest pockets and copper hardware. Additionally, there is a classic Pocket T-shirt, offered in white and complete with a water-color inspired screen print graphic. Finishing off the apparel is the Levi’s® x JJJJound 501® ’93, a sophisticated refinement and expression of the classic silhouette, made with SHRINK-TO-FIT™ light-wash selvedge denim and finished with copper hardware, co-branded back patch, plus subtle branding elements.

Accessories include a 6-panel Cap, based on the JJJJound weekend hat, finished with light-wash selvedge denim, copper hardware, contrast stitching and JJJJound motif embroidery; A large canvas tote, this maximalist expression of the classic JJJJound bag is offered in all red and completed with copper hardware & branded plaque.

The Levi’s® x JJJJound collection launches worldwide on May 5th, 2023, and will be available for purchase on Levi.com, the Levi’s® App, select Levi’s® Stores, and JJJJound.com.

Levi’s® JJJJound 501® ‘93 Jean

- Selvedge shrink-to-fit denim

- 32” Inseam

- Mid rise, straight leg

- Copper shanks, rivets, and hardware

- JJJJound Stamp print on wearer’s left leg

- Woven co-branded label at waistband

- JJJJound embroidery on wearer’s right pocket

- JJJJound logo repeat on interior pockets

- Co-branded shanks

Levi’s® JJJJound Denim Shirt

- Selvedge denim

- Slim fit

- Copper-rimmed pearl snaps

- JJJJound stamped print above left bottom hem

- JJJJound embroidery on collar

- Button-down collar, single-button barrel cuffs, patch pocket at chest

- Double needle stitch on pockets

Levi’s® JJJJound T-Shirt

- 100% cotton

- Watercolor-inspired screen-print

- Standard fit

- Pocket at left chest

- Co-branded neck label

- JJJJound stamp print on pocket

- Made in Turkey

Levi’s® JJJJound Utility Jacket

- Selvedge denim

- Slim fit

- Copper shanks, rivets, and fasteners

- Slanted chest bellows pockets

- Natural cotton drawstring

- JJJJound stamped print on wearer’s left waist

- Co-branded shanks

- JJJJound embroidery on collar

Levi’s® JJJJound Cap

- One size with adjustable strap and copper finished buckle closure

- JJJJound embroidery on left side

- 6 panel denim cap

- Co-branded label

- Ecru sweatband

- Copper fastener

- Authentic contrast threads

- JJJJound Beige label on back strap

Levi’s® JJJJound Tote

- 100% cotton

- Copper rivets and plaque

- JJJJound logo stamp

Campaign

Credits

Photography: Alexia Lachance

Production: Sharif Aïna

Styling Assistant: Alysia James

Talent: Jade Cholette, Jobair Jaber, Calvin Frederick, Julian Jackson

Location: Montreal, Canada