5/12/22

New Balance V

New Balance, 2022

990v3

Suede, mesh, rubber

Special edition brown/black sneaker

More Info

Introducing the JJJJound x New Balance 990v3 Brown/Black.

As the first 990 of the 21st century for the heritage New Balance brand, the 990v3’s design represented a marked visual departure from now classic features of the v1 and v2. The introduction of a more spacious overlay design with breathable mesh and advanced cushioning established a modern and streamlined look for the legendary silhouette.

The Brown/Black JJJJound x New Balance 990v3 is interpreted in a tonal colorway which is applied across a nuanced textural range of nubuck and mesh. Minimal logo applications and subtle reflective details honour the precision engineering of the 990’s performance legacy.

The new collaboration is set to launch Thursday, May 12 at 12 PM EST on JJJJound.com and globally on newbalance.com, Wednesday, May 18.

New Balance MADE contains a domestic value of 70% or more. MADE makes up a limited portion of New Balance’s US sales.

990 V3 2022

Details

-Brown upper with suede overlays and mesh underlays

-Polyester black laces

-Debossed detailing on the tongue

-Reflective “N” logo details on side

-ENCAP midsole

-Rubber outsole

-Logo-branded insert

-Custom packaging

-MADE in USA

New Balance MADE contains a domestic value of 70% or more. MADE makes up a limited portion of New Balance’s US sales.

Campaign

Photographer: Liam O’Reilly

Creative Direction: Dayanne Bienvenue

Production: Bienvenue Projects

Location: London

Talent: Jonah Dan-Othman, Neesy Efayena-Clarke, Iysa Efayena-Clarke, Nile Downes, Ebenezer Fasoranti