Puma II

JJJJound teams up with global sports company PUMA for the second time to launch a collection focusing on the distinctive silhouettes of the 1980’s in North America.

Referencing colour ways from that world brought a distinctly elevated allure to the chosen styles. The main objective behind this exercise was to properly recreate PUMA’s era defining pieces and contrast them to our internal colour palettes—allowing us to find the perfect pop to accentuate the product line as a whole. The shoe collection is toned in two low-saturation colours, burgundy and dark green while the relax fit tracksuit, made out of 100% polyester tricot velour, carries a navy body with burgundy embroidered discrete details.

The new collaboration is set to launch on Saturday, December 24 exclusively in China at select PUMA stores.

JJJJound Puma Suede - Burgundy

- Classic Suede lo-top silhouette

- Full suede burgundy colorway upper

- Synthetic leather lining

- Additional laces included

- Debossed JJJJound logo with gold foil on heel tab

- Comfort sockliner for instant step-in cushioning

- Gold metallic foil PUMA callout at lateral side

- PUMA Formstrip overlay at sides with perforated detailing

- Made in Indonesia

JJJJound Puma Suede - Dark Green

- Classic Suede lo-top silhouette

- Full suede dark green colorway upper

- Synthetic leather lining

- Additional laces included

- Debossed JJJJound logo with gold foil on heel tab

- Comfort sockliner for instant step-in cushioning

- Gold metallic foil PUMA callout at lateral side

- PUMA Formstrip overlay at sides with perforated detailing

- Made in Indonesia

JJJJound Puma Track top - Navy

- Men’s Tracksuit top

- Relaxed fit with tonal stitching

- 100% polyester tricot velour

- Burgundy piping in raglan seam

- Zipper welt pockets with polyester mesh pocket bags

- Embroidered JJJJound logo in burgundy on chest

- Embroidered PUMA logo in burgundy on cuff

- Made in China

JJJJound Puma Track pants - Navy

- Men’s Tracksuit pants

- Relaxed fit with tonal stitching

- 100% polyester tricot velour

- Open leg with forced pleat

- Burgundy piping in side seam

- Zipper welt pockets with polyester mesh pocket bags

- Embroidered JJJJound logo in burgundy on left leg

- Embroidered PUMA logo in burgundy above back pocket

- Made in China

Campaign

Photographer: William Arcand

Talent: Pierre Bassene

Location: Montreal, Canada