Kanuk

The Kanuk jacket is the official jacket of the 1990’s in the province of Quebec. From politicians, and lawyers to reporters on the 6 o’clock news, to mom and dad’s pulling up for parent teacher interviews. If you were in the know in Quebec that was your official jacket.

We approached Kanuk to bring back one of their Classic models the “Otarie”. To make these jackets we used deadstock fabrics leftover from previous years. Our pattern makers made a few minor tweaks to the design to modernize the fit. We brought in the shoulders and tweaked the collar shape by bringing down the collar. The campaign was shot in the JJJJound warehouse and features a mix of interesting Canadians from Quebec and Ontario.

Kanuk - Heritage Otarie Jacket Navy

- Oversized vintage jacket fit

- Original deadstock heritage 100% semi-dull navy nylon ripstop outer shell

- 100% Down-free insulation

- Modern Snap button closure front original anti-corrosion YKK zipper

- Polar fleece pockets with YKK zip closures

- Adjustable waist and hemline with thick polyester cord

- Classic Kanuk Owl logo neck badge and JJJJound collaboration label on chest

- Made in Montreal, Canada

Kanuk - Heritage Otarie Jacket Beige

- Oversized vintage jacket fit

- Original deadstock heritage 100% semi-dull beige nylon ripstop outer shell

- 100% Down-free insulation

- Modern Snap button closure front original anti-corrosion YKK zipper

- Polar fleece pockets with YKK zip closures

- Adjustable waist and hemline with thick polyester cord

- Classic Kanuk Owl logo neck badge and JJJJound collaboration label on chest

- Made in Montreal, Canada

Kanuk - Heritage Otarie Jacket Brown

- Oversized vintage jacket fit

- Original deadstock heritage 100% semi-dull brown nylon ripstop outer shell

- 100% Down-free insulation

- Modern Snap button closure front original anti-corrosion YKK zipper

- Polar fleece pockets with YKK zip closures

- Adjustable waist and hemline with thick polyester cord

- Classic Kanuk Owl logo neck badge and JJJJound collaboration label on chest

- Made in Montreal, Canada

Campaign